Content Organization and Maintenance: This includes uploading, categorizing, tagging, and archiving content within a content management system (CMS). They ensure content is easily searchable and accessible.
Content Population: They populate websites and other digital platforms with content, ensuring accuracy and consistency. This may involve writing, editing, or repurposing existing content.
Content Optimization: They optimize content for search engines (SEO) and user experience, ensuring it’s discoverable and engaging. This may involve keyword research, metadata management, and content structure optimization.
Quality Assurance: They review content for accuracy, grammar, style, and brand consistency. They may also ensure content meets accessibility guidelines.
Collaboration: They work with content creators, editors, marketers, and other stakeholders to ensure content aligns with overall strategy and goals.
CMS Management: They may be responsible for managing the CMS, including user access, workflows, and technical maintenance.
Content Strategy Support: They may contribute to content strategy development by providing insights on content performance and user needs.
Qualifications
Bachelor’s or College degree in Multimedia Arts, Computer Science, Information Technology, and/or a related field is preferred but not necessary.
Proficiency in using various CMS platforms (e.g., WordPress, Drupal, Contentful).
Knowledge of SEO best practices, including keyword research, on-page optimization, and link building.
Strong writing and editing skills, with a focus on clarity, accuracy, and style.
Understanding of metadata and its role in content organization and discoverability.
Attention to detail and ability to identify and correct errors in content.
Strong communication and interpersonal skills to work effectively with others.
Basic understanding of HTML, CSS, and other web technologies may be beneficial.
Ability to analyze content performance metrics and make data-driven decisions.
